Stephen Elop committed to current plan, denies knowledge of Microsoft Windows Phone?

Everybody gets down to the groove with Elop

Nokia'southward Stephen Elop is as committed as ever to the Windows Telephone path he began to lead the company down last year, co-ordinate to a report by AllThingsD. As Symbian gradually closed its eyes in the pit of smartphone doom, Elop shifted Nokia's focus to Windows Telephone. This move gave consumers the first generation Lumia family unit. Recently the company unveiled the Lumia 820 and Lumia 920 that will both be running Windows Telephone 8.

When interviewed most how well the current generation hardware performed, Elop responded somewhat disappointed with results of the Lumia button.

"I've said this at our results.., in getting the starting time Lumia devices out there, I would have liked to have done better. There is no question."

Elop does continue to explain that with Windows Phone the company has more room to differentiate itself from other smartphone vendors, particularly those supporting Android. Through Microsoft's mobile platform, Nokia is able to create innovative hardware in a less competitive eco-system - being able to focus more on rejuvenating the brand and marketing the platform without the immediate thread of other OEMs.

It was, is and will exist a difficult fourth dimension for Nokia. The transition to Windows Phone is even so on-going and dampening sales from lack of brand development and adoption volition hurt the Finnish manufacturer for some time to come - we recently looked at the company potentially selling upward its HQ. Whether Windows Phone 8 can rescue Nokia and push Microsoft's mobile platform upwards in the marketshare charts is yet to be seen.

Elop believes the company failed to effectively marketplace the original Lumias in Europe, revealing to AllThingsD that they made the incorrect decision to release hardware on equally many carriers every bit possible. When the Lumia 900 was launched in the United states of america, it was made exclusively available to AT&T. When asked if Microsoft is offer much needed back up, Elop remained fairly neutral.

"At that place's a lot of complication to partnership, simply in terms of the fundamental delivery that we fabricated to each other — in terms of our commitment to Windows Telephone, to practise our very best work for them, and for them to work closely with united states, infinitesimal by minute, feature by feature, we're getting that."

Microsoft Windows Phone concept

CEO Stephen Elop was also queried every bit to whether or not he'south enlightened of Microsoft developing its own Windows Telephone. We've previously covered the software giant going downwardly the mobile hardware path and broke news that Redmond is indeed working on a device, according to sources.

"I take no indications they are planning to do their own phone. They tin can practise it if they then choose."

Nosotros could take this as a soft deprival-styled confirmation that Microsoft is working on a smartphone of its own, and that Mr Elop is indeed enlightened of such a project being undertaken at Redmond. Would it exist an effect for Nokia should Microsoft launch its ain Windows Phone? It depends how the software behemothic would become nigh marketing said device. Microsoft urged HTC to introduce on the platform, which led to the manufacturer'due south latest hardware - the HTC 8X and HTC 8S.

Microsoft would most probably restrict availability of a potential in-house Windows Telephone to its online store, as well as Microsoft Stores across the Usa. Should this accept place, consumers who are subsequently the most pure Windows Phone experience would be able to make the jump to an all-out Microsoft mobile solution.

What do y'all make of Elop's comments, and how do you believe Microsoft'southward potential Windows Phone will affect the platform?

Source: AllThingsD

Source: https://www.windowscentral.com/stephon-elop-committed-current-plan-denies-microsoft-windows-phone

Posted by: maythavengetter.blogspot.com

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